The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership Mary Curran Hackett
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.
After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy... until it was clear that they weren't.
Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.
Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business wasonce turned down by every one of their competitors buthas since grown to dominate the industry.
Through the story of Capital One, you'll learn:
How to recognize underserved sections of a market.
How rejection by every company in the business doesn't mean it's time to quit.
How to determine what people want and how to get it to them.
And how to employ marketing campaigns that will change the way people live.
Neden idefix?
Siparişinizi teslim aldığınız tarihten itibaren 14 gün içinde iade edebilir, iade sürecinin tamamlanmasının ardındansa ödemenizi hızla geri alabilirsiniz.
Kullanıcı dostu ara yüzümüz tüm ihtiyaçlarınıza eksiksiz yanıt verebilmek için tasarlandı. Deneyiminizi uçtan uca kusursuz kılmak adına çağrı merkezimiz ve canlı destek hattımızla ihtiyaç duyduğunuz her anda yanınızdayız!
Siparişlerinizin bir an önce ulaşması için sabırsızlandığınızın farkındayız. Sunduğumuz farklı teslimat seçenekleri arasından size en uygununu belirlemeniz, siparişinizi olabildiğince çabuk veya dilediğiniz zaman aralığında sorunsuz bir biçimde teslim etmemiz için yeterli.